ChatGPT and Claude did not suddenly turn into WordPress page builders. You cannot open a chat window, type “build me a full WordPress website”, and instantly get a finished site running on your own domain. But the models behind tools like ChatGPT and Claude are now good enough to understand offers, structure pages, write useful copy, and generate website concepts that feel surprisingly close to what a freelancer would create.
That is exactly what GutenBlock.com uses them for.
The name GutenBlock is a small nod to Gutenberg, the standard WordPress editor. Gutenberg organizes pages and content in blocks: headings, paragraphs, images, buttons, groups, columns and all the other little building pieces that make up a modern WordPress page. GutenBlock takes that idea and moves it one step earlier in the process: instead of starting with empty blocks in WordPress, you generate a full website structure first and then bring it into WordPress.
GutenBlock is an AI website generator for WordPress. You describe yourself and your offer in one sentence. From that, GutenBlock creates a complete website structure with sections like Hero, Services, About, Teasers, CTA, FAQ and more. The result is more than a generic template with a few placeholder texts. It is a WordPress-ready website draft you can actually work with.
WordPress Is Powerful. Starting With WordPress Is Not.
I love WordPress. Which probably explains some of my life choices. But starting a new website with WordPress is still way too complicated for most people.
You need hosting, a WordPress installation, a theme, a page structure, copy, images, colors, fonts, plugins, SEO settings and at least some idea of what a good website should actually say. And then, after all that, the result often still looks like someone fought a layout editor at midnight and lost.
The strange thing is: WordPress is still the best long-term system for many websites. It is open, flexible and expandable. You can add SEO tools, newsletters, ecommerce, booking systems, membership areas and thousands of other features. The real pain is the beginning.
GutenBlock Starts Before WordPress
GutenBlock.com changes the starting point. Instead of installing WordPress first and staring at an empty editor, you start with a simple prompt.
For example:
“I am a physiotherapist in Berlin and offer private treatments and home visits.”
From that, GutenBlock creates a full website with a clear structure, useful sections, fitting copy and generated images. You can then change the design, rewrite texts, replace images, move sections, swap layouts or add new pages with another prompt.
The first version of your website no longer starts with a blank page. It starts with something you can react to. That sounds small, but it is a huge difference.
The WordPress Builder Part Comes Later
With tools like Elementor or Divi, you usually start inside WordPress and build everything there. That can work, but it also means dealing with nested containers, layout controls, spacing settings and design decisions before you even have a clear idea of the page.
First, you generate the structure, design and content. When the direction feels right, you move the project into WordPress.
That makes WordPress the flexible destination instead of the complicated starting point.
AI Helps With the Parts That Usually Block People
Most people do not fail because they cannot change a button color. They fail because they do not know what the page should say, which sections they need, how to explain their offer or where to get good images.
They start with a template, delete half of it, add random text and then wonder why the page still feels wrong. GutenBlock uses AI to solve exactly that first messy part: the structure, the wording, the visual direction and the basic flow of the website.
A generated page can include a hero section, services, an about section, teasers, calls to action, FAQs, generated images and additional pages on request. If the user uploads a reference photo, GutenBlock can even generate images that show the user in the context of their website. That is especially useful for coaches, consultants, therapists, freelancers and local businesses, where trust and personality matter.
Similar to Relume, But Built for WordPress
The closest comparison is probably Relume. Relume is great for creating sitemaps, wireframes and website structures, but its workflow mainly points toward Figma and Webflow.
GutenBlock focuses on WordPress. You can generate a full website or individual sections and import them into a WordPress installation. That matters if you want your own hosting, your own domain, plugins, WooCommerce, SEO tools, newsletters and everything else WordPress can do.
Less Freedom Can Actually Be Better
Complete design freedom sounds great. In reality, it often creates terrible websites.
Too much text. Too many buttons. No clear structure. Random colors. Sections without purpose. A layout that looked fine on desktop and then exploded on mobile.
GutenBlock follows a structure built around usability and conversion. That may sound restrictive, but for most people it is helpful. A good website does not need endless options. It needs good decisions.
What Would This Cost With a Freelancer?
A simple but well-structured website with design, copy, images, service sections, FAQ, CTA and WordPress implementation can easily cost between 2,500 and 3,500 euros net with a freelancer.
That is not overpriced. A good website is more than a few blocks stacked on top of each other. It needs structure, messaging, layout, mobile optimization, technical setup and a sense of what users need to understand before they take action.
GutenBlock will not replace every custom website project. For simple websites, landing pages and first versions, though, it can create a starting point that would otherwise take a lot of time and budget.
How the WordPress Import Works
GutenBlock itself is free. You can generate and edit your website without setting up WordPress first.
When you want to publish the site, you choose a WordPress host, install WordPress and use the free GutenBlock Pro plugin. With GutenBlock Pro, you can import your generated pages into WordPress in just a few clicks.
The plugin also adds ready-made sections to WordPress and includes AI features for generating copy directly inside WordPress. So you end up with a real WordPress website on your own hosting, not with a rented website trapped inside a closed builder.
Who Is GutenBlock For?
GutenBlock is useful for freelancers, coaches, consultants, therapists, local businesses and small companies that need a solid website quickly. It is also useful for WordPress freelancers, because many early project phases are repetitive: first drafts, landing pages, offer pages, basic service structures, CTA sections and FAQs.
AI is not replacing all good freelancers overnight. But it is definitely replacing the empty page. And honestly, I will not miss that part.
Conclusion
ChatGPT and Claude are not secretly running around publishing WordPress sites on their own. But AI models like them are now strong enough to power tools that generate useful WordPress-ready websites.
That is what makes GutenBlock interesting. It combines the easy start of an AI website generator with the long-term flexibility of WordPress. You get a complete website draft in minutes, can change the structure, design, copy and images, and then import everything into your own WordPress installation.
For me, that is much more interesting than another classic page builder. WordPress does not need more complexity. It needs a better starting point.
Frequently Asked Questions
Find clear answers to common questions about GutenBlock, features, workflows, and how it helps you build WordPress sites faster.
Can ChatGPT build a WordPress website?
ChatGPT can help write copy, plan a page structure and generate code snippets. By itself, it does not create and publish a full WordPress website on your own hosting. GutenBlock uses AI models to turn a short prompt into a complete WordPress-ready website structure.
Can Claude build a WordPress website?
Claude can help with website content, structure and planning. In GutenBlock, AI models can be used to generate sections, copy and page layouts that can later be imported into WordPress.
Why is it called GutenBlock?
GutenBlock is a play on Gutenberg, the standard WordPress editor. Gutenberg organizes content in blocks. GutenBlock uses that block-based idea to generate full website structures and sections before they are imported into WordPress.
Is there a Relume to WordPress export plugin?
Relume is mainly focused on Figma and Webflow workflows. A direct Relume-to-WordPress export is not its main use case. GutenBlock is an alternative if your goal is to generate website structures and import them into WordPress.
What is the best Relume alternative for WordPress?
GutenBlock is a good Relume alternative for WordPress users. It helps you generate full websites or individual sections with AI and then move them into a WordPress installation.
Is GutenBlock a WordPress page builder?
GutenBlock works differently from classic WordPress page builders. You create the website structure before setting up WordPress and then import it with the GutenBlock Pro plugin.
Can I import AI-generated sections into WordPress?
Yes. With GutenBlock and the free GutenBlock Pro plugin, you can import generated pages or individual sections into WordPress.
Is GutenBlock free?
Yes. GutenBlock is free to use. To publish your website under your own domain, you need WordPress hosting from a provider of your choice.